The BayBorn Story
Founder - Ryley Heller
Florida native and lifelong fisherman, Ryley built BayBorn Outfitters to bring custom rods, tackle, and gear to anglers who live for the fight. With thousands of hours on the water, his goal is simple — create quality products designed by anglers, for anglers.
About Us
BayBorn Outfitters was born right here on the waters of Tampa Bay. Fishing isn’t just something we do on weekends — it’s been a part of our lives since day one. From chasing snook under mangroves, to tarpon on the beaches, to grouper offshore, we’ve spent countless hours learning these waters and building gear that holds up to it.
We started BayBorn with a simple idea: create a brand that reflects the way real anglers fish. No gimmicks, no shortcuts — just dependable tackle, custom rods built to your specs, and gear that looks good on and off the water.
Every custom rod is handcrafted with care, using quality blanks and components. Our apparel is designed to keep you comfortable in the Florida sun while repping the BayBorn lifestyle. And soon, we’ll be expanding into a full tackle and charter experience to bring even more value to the fishing community.
At the end of the day, BayBorn is about more than just rods and shirts. It’s about pride in where we come from, respect for the water, and sharing that passion with every angler we meet. Whether you’re a local or just passing through, we want you to feel like part of the BayBorn family.
Gear up & Get Out